Marks of excellence: The history and taxonomy of trademarks
Per Mollerup, 1999
Designing brand identity
Trademarks designed by Chermayeff and Geismar
Chermayeff Geismer Inc, 2000
Logo design love: A guide to creating iconic brand identities
Note: The links on this page are not affiliate links. My only purpose for this page is to help design students, from Cal Poly or elsewhere, find information about the field. The reason all the books are linked to Amazon.com is convenience. Amazon sells virtually any book and it has very helpful user reviews for most of their products. I encourage you to read the reviews and even borrow the book from your local library before making a purchase decision. Furthermore, you should always look for the best price, online and offline. Don’t forget that Amazon (as well as other websites) sells used books too.